Pradnya Bawane

Freelance Brand & Marketing Specialist

Pradnya Bawane — Freelance Brand & Marketing Specialist

Pradnya Bawane profile image

Freelance Brand & Marketing Specialist

Freelance Brand & Marketing Specialist

Freelance Brand & Marketing Specialist with expertise in brand strategy and development, SEO, and digital marketing. Successfully enhanced brand identity and consistency across multiple channels, driving a 15% increase in qualified traffic and an 8% improvement in conversion rates. Proven track record in managing omnichannel campaigns, optimising content for engagement, and leveraging data analytics to inform creative decisions.

Pradnya Bawane

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Experience

Freelance Brand & Marketing Specialist

Self-Employed

Jan 2025 — Present · 1 yr 8 mos
Full-timeHybrid
  • Built a brand pyramid defining core values, personality, and positioning, resulting in unified messaging and visuals with improved brand presence.
  • Mapped marketing funnel and built targeted content and paid campaigns, driving a 15% increase in qualified traffic and 8% improvement in conversion rate.
  • Designed and implemented an omnichannel strategy aligning social, email, and website messaging, improving engagement consistency and reducing duplicated content effort by 20%.
  • Used GA4 and social analytics to track campaign KPIs, improving click-through rate by 12% over three months.
  • Coordinated designers, photographers, and freelancers to deliver campaigns on time with zero missed deliverables.
  • Conducted competitor audits and consumer insight research to shape go-to-market messaging for a successful product launch.

Digital Marketing Executive

Growisto

Jan 2023 — Aug 2023 · 8 mos
Full-timeHybrid
  • Implemented SEO strategies using Ahrefs and Google Search Console, improving organic traffic by 28%.
  • Conducted keyword research and backlink outreach, securing over 30 quality backlinks.
  • Optimised website content structure and meta tags using WordPress, enhancing CTR by 18%.
  • Prepared monthly performance reports using Google Analytics and Google Data Studio.

Social Media Marketing Intern

Spoiled Ideas Pvt. Ltd.

Sep 2021 — Jan 2023 · 1 yr 5 mos
Full-timeHybrid
  • Assisted in creating and scheduling social media content.
  • Monitored audience engagement and supported content planning and campaign monitoring.

Sales & Lead Generation Intern

Mentoria Pvt. Ltd.

Jan 2021 — Aug 2021 · 8 mos
Full-timeHybrid
  • Supported lead generation and sales reporting.
  • Developed data-driven decision-making skills.

Content Writing Intern

Social Beat Pvt. Ltd.

Jun 2020 — Sep 2020 · 4 mos
Full-timeHybrid
  • Produced blog posts and website copy.
  • Gained skills in brand messaging and audience targeting.

Skills

SEO strategy (on-page and off-page)Keyword research & analysisGoogle Search ConsoleGoogle Analytics (GA4)KPI tracking & performance reportingSEMrushAhrefsGoogle Ads managementEmail marketing campaignsCampaign management & developmentBrand strategy & developmentBrand awareness developmentStrategic planningMarket & competitor researchWordPress (development)LeadSquared CRMClient relationship managementProject coordination

Education

MSc Marketing & Brand Management

Oxford Brookes University

Date - Aug 2024
Other

MBA Marketing

Pune University

Date - May 2020
Other
  • Master's Dissertation, Consumer Behaviour, SPSS, Surveys, 2024-08-01, Analysed how brand identity changes influence consumer perceptions for cosmetic brands., Conducted quantitative research using surveys and statistical tools to provide strategic insights., Provided rebranding recommendations based on analysis of purchasing behaviour patterns.

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