Bassem Mahmoud Maarouf

Performance Marketing Specialist | Paid Media

Performance Marketing Specialist with over four years of experience in market and customer analysis, developing data-driven marketing strategies, and planning, executing, and optimizing multi-objective advertising campaigns across digital platforms. Expertise spans sectors including e-commerce, education, cosmetics, tourism, and software within Egypt and the GCC region. Proficient in audience segmentation, consumer behavior analysis, marketing messaging, and ad creative development, consistently delivering marketing efficiency ratios (MER) between 3x and 4x, reducing customer acquisition costs (CAC), and scaling high-performing campaigns.

Experience

Marketing Specialist

Final Code

Sep 2025 — Sep 2026 · 1 yr 1 mo

Full-timeOn-site

Conducted market needs, competitor analysis, and customer expectation assessments to guide strategic decisions.
Managed paid advertising campaigns and monitored performance to achieve target goals.
Developed marketing content that effectively conveyed the platform's value proposition and addressed the needs of target audiences.
Collaborated across departments to enhance user experience and support overall marketing objectives.

Social Media Specialist

Mena Tours

Sep 2024 — Aug 2025 · 1 yr

Part-timeHybrid

Created and managed content aligned with marketing strategies and audience interests.
Supported paid campaigns to increase reach, engagement, and lead generation.
Managed customer interactions on digital platforms, providing timely responses to inquiries.

Performance Marketing Specialist (Freelance)

Multiple Clients

Nov 2026 — Dec 2026 · 2 mos

Full-timeHybrid

Managed Meta advertising campaigns for Pretty Cake pastry, generating over 2,000 customer engagements.
Designed lead generation campaigns for IG Training Center, resulting in more than 100 enrollments.
Oversaw and optimized customer acquisition campaigns for Forever Living cosmetics.
Directed paid advertising efforts for MD Chairs, driving business growth.
Led campaigns for Marcelle Store, generating thousands of customer interactions cost-effectively.
Headed HEIN e-commerce marketing and advertising campaigns, achieving returns on ad spend (ROAS) of up to 4x.

Marketing Intern

Cairo Airport

Dec 2026 — Dec 2026 · 1 mo

Full-timeHybrid

Provided support for public relations activities and delivered services to VIP guests.

Marketing Intern

Al-Mamoun Travel

Dec 2026 — Dec 2026 · 1 mo

Full-timeHybrid

Assisted in content creation initiatives and facilitated customer communications.

Marketing Intern

Cordoba Travel

Dec 2026 — Dec 2026 · 1 mo

Full-timeHybrid

Contributed to digital marketing efforts, including campaign implementation and enhancing customer engagement.

Marketing Intern

Mena Tours

Dec 2026 — Dec 2026 · 1 mo

Full-timeHybrid

Supported advertisement execution, customer acquisition strategies, and sales support functions.

Marketing Intern

Armada Tours

Dec 2026 — Dec 2026 · 1 mo

Full-timeHybrid

Participated in marketing planning and supported promotional and advertising campaigns.

Skills

Market & Customer InsightsMarket ResearchCompetitor AnalysisCustomer ResearchSegmentationTargetingICPMarketing StrategyPositioningValue PropositionDifferentiationMessagingOffer StrategyFunnel StrategyPaid AdvertisingMeta AdsGoogle AdsTikTok AdsSnapchat AdsLinkedIn AdsCampaign ManagementCampaign CalendarCampaign PlanningAudience TargetingBudget AllocationA/B TestingCreative OptimizationCampaign ScalingAnalytics & TrackingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Google Merchant CenterMeta PixelConversion TrackingContent StrategyMarketing MessagingAd CopywritingCreative StrategyVideo ScriptwritingContent PlanningMailchimpGoogle Business ProfileAI Tools for Marketing & Data Analysis

Education

Bachelor of Tourism and Hotels – Tourism Studies (Tourism Marketing)

Mansoura University

Sep 2018 - Jun 2022

Degree

Grade: Very Good; Graduation Project: Developed a marketing plan and promotional materials for 'Calma Resort'

Contact

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Last updated Aug 10, 2026

Bassem Mahmoud Maarouf — Performance Marketing Specialist Paid Media