Marketing Analytics Project
An interactive dashboard built with Power BI that leverages Data Cleaning, Normalization, Star Schema modeling, and advanced DAX measures to optimize marketing spend and analyze campaign performance.
Built a comprehensive analytics solution to optimize marketing spend and regional performance. Managed the full data lifecycle, including Data Cleaning and Normalization via Power Query. Architected data using Star Schema modeling and developed dynamic DAX measures to visualize key insights and improve decision-making.